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About Us

Finding Inspiration in Every Turn

About Us: Chicago's AI Automation & Small Business Funding Experts

We Got Rejected. Then We Got Funded. Now We Help You Do the Same.

Mainstreet Matrix LLC is a Chicago-based AI automation, digital marketing, and business funding firm that exists because the system said "no" to the wrong people.

Founded in 2025 by John Barfield III (M.S. Software Engineering, AI/ML Certified) and Kellie Barfield (Certified Digital Marketing Specialist), we're not traditional consultants who theorize about what might work.

We're entrepreneurs who built, funded, and scaled our own business using AI-powered automation, marketing systems, and funding strategies—then turned those battle-tested methods into a company that helps other small businesses do the same.

Our mission is simple but radical: democratize the AI revolution for Main Street America.

While Fortune 500 companies deploy million-dollar automation systems and hire specialized AI teams, small businesses—the 99.9% of U.S. firms that employ nearly half the American workforce—are systematically excluded from the technology reshaping modern commerce.

We fix that.

What We Actually Do:

AI Automation & Workflow Engineering - We build intelligent systems that eliminate repetitive work, connect your tools, and buy back 10-20 hours per week of your time.

Marketing Automation & Revenue Systems - We deploy email sequences, content strategies, and conversion systems that generate revenue while you sleep.

Business Funding & Grant Strategy - We create AI-powered business plans, grant applications, and capital readiness strategies that unlock growth funding for businesses that deserve it but don't know how to access it.

Why We're Different:

We integrate what others fragment. Marketing agencies can't build automation. Tech consultants don't write grants. Grant writers don't implement CRM systems. We do all three—because that's what small businesses actually need.

We implement, not advise. You don't get a strategic roadmap and a handshake. You get working systems, deployed in your business, with training and ongoing support.

We've proven it works—on ourselves first. These aren't theoretical frameworks from business school. These are systems that generated real capital, real growth, and real results for our own e-commerce venture before we ever sold them to a client.

From automation and marketing to funding and strategy, we provide the systems and support businesses need to launch, grow, and scale.

Our services are designed to save time, increase revenue, and level the playing field for everyday entrepreneurs competing in an economy that's been rigged for those with resources.

Because artificial intelligence should empower entrepreneurs, not replace them.

Our Story

When the System Keeps Saying No

The Breaking Point

John had heard "no" before. Dozens of times.

"We're going in a different direction."
"Your experience doesn't quite align."
"We found someone who's a better fit."

M.S. in Software Engineering. AI and Machine Learning certifications. Years of biochemistry research. Teaching experience. Technical expertise that could solve problems most companies didn't even know they had.

Kellie faced the same wall. Certified Digital Marketing Specialist with proven e-commerce results. She'd built campaigns that generated real revenue, scaled brands from scratch, mastered conversion optimization and customer retention strategies that actually worked.

None of it mattered when the answer was always the same: No.

Not because they weren't qualified. Not because they couldn't deliver. But because the system wasn't built to recognize what they brought to the table. It was built to gatekeep access.

Then came the loan rejection. The business plan they had perfected: 47 pages of financial projections, market analysis, growth strategy. E-commerce site live. Inventory ready. Marketing automation deployed.

The loan officer barely glanced at it: "We're going to pass."

That's when everything crystallized.

If they couldn't get a yes from employers OR lenders, with all their credentials, preparation, and execution, the game wasn't about merit. It was about access. And the system was rigged.

And if they struggled with all their advantages, what chance did the restaurant owner managing reservations in a spiral notebook have? What about the consultant manually invoicing every client at 11 PM? The minority-owned business with incredible fundamentals but no idea how to "speak bank"?

The rejection wasn't personal. It was structural. And it was everywhere.

We Didn't Accept No. We Reverse Engineered Yes.

Most people would've revised the plan, tried another bank, maybe given up.

John and Kellie did something different: they weaponized artificial intelligence to hack the funding game itself.

They used AI to:

  • Analyze hundreds of successful grant applications and decode the pattern language that wins

  • Generate financial models that made conservative bankers comfortable

  • Build marketing automation proving market traction before launch

  • Create operational workflows demonstrating execution competence

Then they applied. And they won.

Not once. Multiple times. They secured traditional financing. Became finalists for competitive grants that had 200+ applicants. Built a profitable e-commerce business using automation systems most small business owners don't even know exist.

But the money wasn't the breakthrough.

The methodology was the breakthrough.

They'd discovered something repeatable: a framework for using AI to level a playing field that's been tilted toward the well connected and well capitalized for decades.

The Bigger Realization: This Changes Everything

Here's what most people don't understand about AI and small business:

The technology gap is closing. The knowledge gap is widening.

ChatGPT, Claude, Zapier, Make.com: these tools are powerful enough to replace $15,000 per month agency work. A $20 per month software subscription can do what used to require a six figure hire. The automation that Fortune 500 companies pay Deloitte millions to deploy? Small businesses can build it themselves.

The problem isn't access to tools. It's knowing which tools to use, how to configure them, and what workflows to automate.

Think about it:

  • The consultant who spends 8 hours per week on administrative work could redeploy that time to billable hours—adding $40,000+ annually without hiring anyone

  • The e-commerce brand with 10,000 email subscribers but no automation is sitting on $50,000+ in dormant revenue

  • The minority-owned business with solid fundamentals gets declined for funding not because the business is weak, but because the application didn't speak the language that lenders need to hear

These aren't technology problems. These are implementation problems.

And implementation is exactly what Mainstreet Matrix was built to solve.

What We Actually Do (The Real Version)

Forget consultant-speak. Here's what happens when you work with us:

AI Automation: We Build the Systems That Buy You Back Your Time

We don't send you a list of "recommended tools" and wish you luck. We log into your systems, configure the workflows, connect your platforms, and deploy working automation.

What that looks like:

  • Intelligent scheduling that eliminates 15-email threads trying to find a meeting time

  • Automated proposal generation from client intake forms (what used to take 2 hours now takes 2 minutes)

  • Real-time dashboards showing metrics without touching a spreadsheet

  • Workflow integrations connecting your CRM, email, calendar, payment processor, and project management into one intelligent system

Client result: A professional services firm cut administrative work from 10 hours to 2 hours per week. Owner redeployed that capacity to client delivery. Revenue increased 35% without hiring.

Marketing Automation: We Build the Systems That Sell While You Sleep

Most businesses leave 40 to 60% of their revenue on the table because they don't have systematic follow up, nurture sequences, or retention campaigns.

We fix that:

  • Email automation that turns one-time buyers into repeat customers

  • AI-assisted content creation for social media, blogs, and newsletters (without it sounding robotic)

  • Conversion optimization that turns traffic into customers and customers into advocates

  • Segmentation strategies that send the right message to the right person at the right time

Client result: E-commerce brand added $73,000 in annual revenue from automated email sequences sent to their existing list. Same customers. Same products. Better systems.

Funding Strategy: We Build the Applications That Get Approved

Banks don't reject good businesses. They reject unclear applications. Grant committees don't dismiss qualified candidates. They dismiss proposals that don't align with evaluation criteria.

We know how to speak the language that unlocks capital:

  • AI-powered business plans with financial models that satisfy institutional requirements

  • Grant research and application support specifically for minority-owned and women-owned businesses

  • Pitch coaching that turns "we have a great idea" into "here's exactly why this will succeed"

  • Capital readiness strategy that positions your business for traditional lending, grants, or investment

Client result: Minority owned service business secured $125,000 in grant funding on their second application after being denied twice before. Same business. Better positioning.

Why This Works When Others Fail: Three Unfair Advantages

1. We've Done What We're Teaching

This isn't theory from a business school case study. These are battle-tested systems that John and Kellie used to fund their own business, scale their own operations, and compete in their own market.

When we say "this automation will save you 8 hours per week," we're not estimating. We're reporting.

2. We Integrate What Everyone Else Fragments

Need marketing? Hire an agency ($5K to $10K per month).
Need automation? Find a tech consultant (if you can explain what you need).
Need funding help? Hire a grant writer (who knows nothing about your operations).

Then pray all three understand each other and actually coordinate.

We do all three. Under one roof. With one consistent strategy. Because that's what small businesses actually need.

Marketing agencies can't build automation. Tech consultants can't write grants. Grant writers can't implement CRM systems. We can. And we do.

3. We Implement, Not Advise

You don't get a 90-slide deck about "digital transformation opportunities" and a handshake goodbye.

You get:

  • Working systems deployed in your business

  • Training so you understand how to use them

  • Documentation so you're never dependent on us

  • Ongoing optimization so they keep improving

We're not consultants who talk. We're implementers who build.

Who This Is For (And Who It Isn't)

We work with service businesses, e-commerce brands, startups, and minority-owned enterprises earning $50K-$500K annually—businesses with real revenue but without enterprise budgets or venture backing.

Our clients are:

  • The consultant maxed out on hours who can't scale without systems

  • The e-commerce founder competing against Amazon with 1/1000th the resources

  • The minority owned business declined for funding despite rock solid fundamentals

  • The startup that needs operational leverage before they can afford to hire

We serve the 99.9% of American businesses that have been systematically excluded from the AI revolution despite being the backbone of the economy and employers of nearly half the workforce.

This Isn't for Everyone (And That's Intentional)

If you want cheap, hire someone on Fiverr for $50.
If you want prestigious, hire McKinsey for $500K.
If you want fast, buy software and figure it out yourself.

But if you want systems that work, built by people who've proven they work, with support that ensures they keep working—we should talk.

We cap our client roster at 15 to 20 active businesses because quality beats quantity. Every engagement gets full attention. Every system gets built right. Every client gets measurable outcomes.

The Mission That Drives Everything We Do

Artificial intelligence should empower entrepreneurs, not replace them.

When a local business automates operations and grows 30%, they hire more employees. When a minority owned brand secures $100,000 in funding, that capital stays in the community. When a founder masters AI powered strategy, that knowledge spreads through their network.

Technology should democratize opportunity, not concentrate it with those who already have resources.

Mainstreet Matrix exists to prove that thesis—not with manifestos and thought leadership, but with measurable results for real businesses in real markets.

Meet the Founders (No Corporate Bios)

John Barfield III, Co-Founder & CTO
M.S. Software Engineering | AI & Machine Learning Certified | Former Researcher

John doesn't just talk about AI—he codes it. His background spans biochemistry research, education, and software engineering. He built the automation systems that funded his own business before building them for clients.

He's the one who logs into your systems at midnight to troubleshoot an integration. He's the one who builds custom tools when off-the-shelf solutions don't cut it. He's the one who translates "I wish this process was easier" into working automation.

Kellie Barfield, Co-Founder & CMO
Certified Digital Marketing Specialist | E-commerce Growth Strategist

Kellie doesn't theorize about marketing—she's executed campaigns that generated six figures from the same email list that used to sit dormant. Her expertise comes from building and scaling real e-commerce operations, not reading case studies.

She's the one who designs email sequences that actually convert. She's the one who identifies why your traffic isn't turning into customers. She's the one who shows you the ROI dashboard that proves what's working.

Start Here: The AI Opportunity Scan

30 minutes. $299. Maximum clarity.

Here's what happens:

Minute 0-10: We Audit Your Current State
You walk us through your business operations, current tools, and biggest time drains. We identify automation opportunities you didn't know existed.

Minute 10-20: We Map Your Quick Wins
We show you exactly where AI can save time, generate revenue, or unlock funding—with specific tools, workflows, and implementation paths.

Minute 20-30: You Get a Prioritized Action Plan
You leave with a clear roadmap: what to automate first, what tools to use, what outcomes to expect, and whether ongoing partnership makes sense.

No pressure. No pitch. Just clarity on what's possible.

You'll know within 30 minutes whether AI automation can transform your business—and exactly how to make it happen.

Why We Charge for This (When Others Offer "Free Consultations")

Because free consultations are sales calls disguised as strategy sessions.

We charge $299 because:

  1. It filters for serious business owners who value their time and ours

  2. It ensures we deliver real value, not a generic pitch

  3. It respects the expertise we bring to the conversation

If we can't show you $3,000+ in value during 30 minutes, we shouldn't be in business.

Most clients tell us it's the highest-ROI $299 they've spent.

The Window Is Closing

The businesses that adopt AI automation in 2025-2027 will dominate their markets.
The ones that don't will spend 2028-2030 wondering what happened.

This isn't hype. It's pattern recognition.

When e-commerce emerged, early adopters won. When social media advertising became viable, first movers dominated. When email marketing matured, businesses with systems crushed those without.

AI automation is that moment—right now.

The tools exist. The methodology is proven. The competitive advantage is available.

The only question is: Will you be early, or will you be late?

Book Your AI Opportunity Scan

30 minutes | $299 | Your roadmap to AI-powered growth

Schedule Your Scan Now →

Mainstreet Matrix | Chicago, IL | Founded 2025
Democratizing AI. Empowering Entrepreneurs. Building the Future of Main Street America.

FAQ: What Business Owners Actually Want to Know

"How is this different from hiring a marketing agency?"
Marketing agencies focus on campaigns. We build the automation systems that make campaigns scalable. They manage your marketing. We build systems that let you manage your marketing.

"Can't I just use ChatGPT and figure this out myself?"
You could. Same way you could read law books instead of hiring an attorney. The question is: how much is your time worth, and how much will trial-and-error cost you?

"What if I'm not 'technical' enough for this?"
Our best clients aren't technical. They're strategic. If you can describe what you want your business to do, we can build the system that does it.

"Do you work with businesses outside Chicago?"
Yes. While we're based in Chicago and love in-person strategy sessions, 60% of our clients are remote. Automation doesn't require geography.

"What's your typical ROI?"
Most clients see 3 to 5x return on investment within 6 months through time savings, revenue increases, or funding secured. Some see 10x or more. We track everything.

"How do I know if my business is ready for this?"
If you're doing anything manually more than twice, it can probably be automated. If you're leaving revenue on the table (dormant email lists, no follow up sequences, manual processes), you're ready. If you've been declined for funding but know your business is solid, you're ready.

Book your AI Opportunity Scan and find out exactly what's possible.

Because the future isn't about working harder. It's about building smarter systems.

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